Advocacy pillar
Public Policy Advocacy
Research without action changes nothing. AUN's advocacy practice turns evidence into reform through direct engagement with policymakers and grassroots mobilization of affected communities.
ISNI 0000 0005 0810 4055 · The Hague, Netherlands
How we advocate
We combine direct advocacy — briefings, testimony, structured dialogue with parliaments and ministries — with grassroots campaigns that give affected communities a voice in the policies that shape their lives. Every campaign is grounded in published research and conducted under AUN's principles of transparency and accountability.
Advocacy is strongest in coalition: our Joint Advocacy model unites CSOs and businesses behind shared, evidence-based positions.
Accountability both ways
AUN respects the leadership role of democratically elected governments — and holds them accountable to their commitments, from treaty obligations to SDG targets. We measure our campaigns by policy outcomes, not press coverage.
What is public policy advocacy?
Advocacy encompasses a wide range of activities that influence decision makers. Advocacy includes traditional activities such as litigation, lobbying, and public education. It can also include capacity building, relationship building, forming networks, and leadership development. Lobbying refers to activities that are intended to influence a specific piece of legislation.
Why should I advocate?
Non-profit organizations play a vital role in the development and implementation of public policy to promote an informed, healthy, and strong democratic society. We witness and respond to the impact of public policies on the people we serve, whether they are at-risk kids, individuals and families experiencing homelessness, or those expressing themselves through the arts. Few institutions are closer to the real problems of people than we are. Non-profits can be an important bridge between policy makers and their constituents. Effective advocacy builds your capacity to achieve the greatest good for the greatest number of people and communities you serve. Engaging in public policy advocacy can also raise awareness of your organization’s mission, mobilize your constituents, and attract positive media attention.
Non-profits and Lobbying
Lobbying and advocacy are NOT interchangeable. Generally speaking, advocacy encompasses many different kinds of activities designed to promote a cause or idea. Lobbying refers to specific activities intended to influence legislation, and there are rules governing these activities. It is legitimate for non-profits to engage in lobbying activities; although the rules are more stringent in many countries. Although there is no limit on the amount one can spend on lobbying activities. However, the US federal law prohibits charitable organizations from spending a “substantial part” of their time and budget on lobbying. Unless your organization is involved in a substantial amount of lobbying, you are unlikely to come close to the financial limits.
What constitutes lobbying?
As defined by the US federal tax law, lobbying is any attempt to influence specific legislation. Lobbying includes 1) contacting or urging the public to contact policy makers for the purpose of proposing, supporting, or opposing legislation; or 2) advocating the adoption or rejection of legislation. Regulations divide lobbying into two types: direct and grassroots. Direct lobbying is any attempt to influence legislation through communication with any member or employee of a legislative body or any other government official who may participate in the formulation of legislation. Grassroots lobbying is any attempt to influence legislation by swaying the opinion of the general public. In this case, the organization encourages the public to lobby. It’s important to note that being engaged in public policy is not strictly about lobbying. There are many policy-related activities you can engage in that don’t constitute lobbying. It only counts as lobbying when you ask a decision maker to vote for or against a specific piece of legislation. Educating decision makers and lawmakers about an issue is NOT considered lobbying; nor is hosting a public meeting or distributing a report about an issue.
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